Krav Maga has an image problem

Posted: November 6, 2018 by Jonathan Fader in Krav Maga in General
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Krav Maga is a Brutally effective system taught by the Israeli Military and used by police and Military all over the world. Its focus on aggression makes it ideal for taking out those who would do you or your loved ones harm.

IDF KRAV MAGA.jpg

If this is the only image that comes to mind when you think of Krav Maga then perhaps you don’t know what it really is.

Have you ever heard something like that? I have many times.  Videos on youtube that get the most views in Krav Maga are usually some hard-hitting, fast-talking person who gives you goosebumps while you are watching it.

Until I started running a school in Canada I did not see anything wrong with this. When I first started I refused to call what I was doing anything other than Krav Maga. Over the years I have softened my views. Krav Maga really is just a name for Israeli Style Self Defense that follows a general set of principles.

The problem is most people still dont even know what it is.

Using only the term Krav Maga may limit your ability to draw people in.

While I still say I am teaching Krav Maga I now add in words like Self Defense, or Martial arts (Even though it is not a martial art). I do this because if most people dont know what it is they won’t know how to search for it. If they dont know how to search for it how can they possibly learn it?

Nowadays Google is king so if you use keywords like martial arts then you are more likely to be found so that you can teach people what Krav Maga really is.

Now back to the image issue.

Imi Lichtenfield is famously quoted as saying “So one may walk in peace”

Aggression, Affective, Military, Special Forces. These are all words often used when describing Krav Maga. While they are all true you must remember that the founder Imi Lichtenfield is famously quoted as saying “So one may walk in peace” with regards to why he created it.

The idea of walking in peace doesn’t bring up images of aggressive military special forces it conjures the image of inner and outer peace and happiness. And yet, Shows like Fight Quest, Human Weapon and others really continue to portray that hardcore approach only. The truth is Krav Maga is for everyone and anyone who wants to learn self-defense. A good self-defense program Krav or not can build someone up to be tough and this is what we need to show people.

Unfortunately, most people still dont know what Krav is and those who do are often too intimidated to try. This is because, well you guessed it its hardcore image.

Yes, Krav Maga was made famous by its use in the Israeli Defense Forces

Yes, Krav Maga is used by Police and Military globally

Yes, Aggression is a big part of Krav Maga.

The problem? People seem to always forget that Police and Military units that are often portrayed doing Krav Maga are the top of the top of physically capable people on this planet.

They are the exception and not the rule.

Those who have been beaten and abused, bullied or harassed, assaulted and much worse. These are the people that need to learn and yet our own image often scared them away.”

So if Krav Maga is meant so that everyone can walk in peace, why do we always use these exceptions to the rule to showcase Krav Maga. If this is its only image publicly how can we possibly attract those who truly need to learn Krav Maga Self Defense? Those who have been beaten and abused, bullied or harassed, assaulted and much worse. These are the people that need to learn and yet our own image often scared them away.

Don’t get me wrong, you cannot take away the aggression and hard training and call it Krav Maga but what we need to do is make it so those who need it the most are not scared to start in the first place.

I can take anyone who is willing to come in and train and as our motto says Turn them from a lamb to a lion. But if they are too scared to come in and train in the first place then I will never be able to show them their inner lion. And no, I dont expect every one to reach Black belt as some people may not be capable but that’s ok. Because my goal is to make them the best versions of themselves so they can properly defend themselves. If this means they are forever a white belt but learn to run and avoid as their strategy then I have succeeded.

I have Over 10 years of Krav Maga practice and I have been teaching since 2012, I still get far too many people asking me to make the classes harder.

For the record, I have made grown men and women Cry, Puke, pass out and push themselves harder then they thought they could all in an hour or two. So when I say I can make the classes, tests or train hard, I can. In fact it’s easy.

The hard part is training every one all the time without injury. Which means you cannot realistically train hardcore all the time. Not when people have day jobs, not when they have families and not when they aren’t the top 5% of humans with regards to physical capability.

So if the Goal of Krav Maga schools and instructors is to teach people the most effective type of self-defense in the world and give everyone the skills to walk in peace we really need to change or view on how to portray Krav Maga. The real trick is how do we change the image without watering it down.

It’s hard I know.

But if we as Krav Maga instructors cannot find the balance so that those who truly need it are not still scared to come train then I think we have failed.

Despite what some think, Teaching Military, police and civilians are all different as they require different skills sets, but in the end of the day it is all Krav Maga and its the same for everyone because after all, we want everyone to be able to walk in peace.

So I ask, you out there when selling Krav Maga, don’t always focus on the aggression or the fact it is used by the military. Because for those of us who love Krav Maga this is a selling point, but the truth is for most, it is not.

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